A canvas transfer starts as a print or poster image that is then transferred and fixed to a canvas surface. A photo-reproduction canvas transfer is made from a high-quality photograph of the original piece of artwork. The result is a piece of printed art that has the appearance of an original canvas painting without the higher cost usually associated with original artwork. This detailed process also preserves and protects the image. In the final stages, the canvas is then stretched onto stretcher bars.

First, the print is coated; via spray or brush with a special acrylic that seizes the ink or film. After drying the resulting ink film is embedded into a high-quality artist’s canvas. Rigid standards and meticulous attention to detail maximize ink retention, paper removal, and bonding.

Then, the picture has an image true to the original painting with a lustrous oil sheen and rich canvas texture. This is known as a basic transfer.

Finally, artists can hand-apply acrylic in the pattern of the original piece which creates an original brush stroke texture. This adds texture and realism to the canvas transfer, and is particularly effective for images of paintings in styles using heavy coats of paint, such as impressionism or many modern abstracts. The result is artwork that captures the very soul of the original painting. Brush stroke enhancement usually has an additional financial addition to the purchase.